Star image moodboard

The star image mood board will help us plan for what the main singer and band will wear during the music video; they are ideas of what they shall wear, making it easier on the day.

This is who our main singer would be, and how she would look like during the filming process out of the studio. These are also the outfits that the band would wear; it is based on our clothes, so therefore it would be comfortable, and easy to wear. Due to the cold weather during our filming times, it would be appropriate that the band would wear the outdoor coats when hanging outside. We as a group were looking for a minimalistic look therefore the colours are neutral and blend well together. The middle image is what our main singer would look like when wearing her outdoor clothing. 

This would be the outfits the band would wear inside the studio. We as a group were discussing how when we film the studio scene for the chorus, we would wear all black, especially if we are going to project pictures/videos onto us, it would then come out clearer. The black colour also connotes a rebellious look, and due to our genre being indie it fits into the category. The top right hand corner is my photo which would symbolise what the band would actually look like. 

Artist profile

This is the band biography explaining where they came from, as well as the artist profile, giving a brief biography of the main singer of the band.

Shooting Script Format

Shot	Camera/Action	Time	Editing
1	Birds-eye view shot of businessmen and women, rushing to work. Shots are taken in different places e.g. Canary Wharf, Liverpool street, and Heathrow.	0.10s	Time-lapse and reverse editing
2	Establishing shot of the airport.	0.05s	Cut
3	Long shot, tracking a businessman/woman with a suitcase going one way.	0.04s	Cut
4	Camera tracks the band going the opposite way where the song initially starts. This would be filmed in the airport.	0.06s	Cut/Merge
5	The camera tracks the band from behind tilting up, from their feet, to the arrival sign above their heads.	0.06s	Cut
6	The first line of the first verse, would be the starting of the journey. One camera is on the train filming the band, getting on the train, form a long, to mid shot.	0.07s	Continuity editing
7	The camera that was initially tracking them, would show the train doors closing and departing.	0.06s	Cut
8	Mid shot from behind, showing the band getting off the train, at a different location (the beach). Establishing shot of the beach and band.	0.08s	Cross cutting
9	Continues on the beach scene with a mid-shot of the singer putting her fists up in the air.	0.06s	Matched cut
10	The next scene with the main singer in a studio setting with the projector on their faces and doing the same action as she did in the beach (fist pump)	0.12s	Cross cutting
11	The projector projecting videos and images that symbolise an adrenaline rush e.g. fireworks, explosions	0.06	Cross cutting
12	Long shot, band entering the theme park	0.07	Establishing shot
13	Hand held camera shot of the friends running to the arcade/theme park in the afternoon. POV shot of the group of friends on rides e.g. bumper cars, sky drop, turtle swing.	0.12	Sequence shot
14	Main singer is walking through the theme park/in front of rollercoaster night. Close up shot/ mid shot	0.06s	Eye line match
15	POV and a panning long shot of the friends skateboarding/cycling to the pier.	0.011s	Cut
16	Continues on the beach scene with a mid-shot of the singer putting her fists up in the air.	0.04s	Fade
17	This relates to the next scene with the main singer in a studio setting with the projector on their faces and doing the same action as she did in the beach (fist pump)	0.04s	Matched cut
18	Scene of the previous places that the band/friends went to	0.12	Montage
19	Slow motion and reverse editing of, the group of friends, on bikes/skateboards, holding sparklers/coloured smoke bombs	0.12	Slow motion, reverse editing
20	Long shot of the band/friends running on the beach (slow motion) with sparklers/colour smoke bombs.	0.10	Sequence shot
21	Studio performance, mid shot Editing is used to cut from main singer to band members, back and forth.	0.12s	Cross cutting
22	Wide shot, projecting videos onto the band, while switching back to the actual video using the same movements e.g. fist pumps.	0.14	Continuity editing
23	Montage of the scenes at a fast pace and then a mid shot of the band/friends walking along the shore and whistling.	0.09	Montage
24	End with them doing a fist pump.	0.04	Final cut

This is the shooting script, where the camera/movement, seconds and editing are considered, in order to produce a detailed format for our music video, so we know exactly what is happening, therefore making it easier for us during the process of making the music video- through the filming and editing process.

Storyboard

This is our storyboard, which i drew, in order to create a clear picture of how our video is going to be planned out, therefore helping us during the process of making the video, as we could look back and see what exactly is happening in each scene. 

Music video pitch

This is the pitch we presented to the class, the question that was asked was that will there be enough time to film all the locations, and we answered yes, due to the close distance it would be easy to film all of the locations mentioned. The pitch was done in order to present our ideas for our music video, and for any questions and improvements to be said to help us within the process of making the video.

Initial focus group

(Below is all of the information featured in this slideshow)

We planned a focus group, in order to get other opinions on our ideas, and also, to help us improve any ideas further so that when we produce our music video, we will take into consideration any ideas from our peers.

Questions for our target audience

What do you think of the song?

What do you think of our initial ideas?

How do you think we should represent the band, referring to our genre?

What do you think about our theme, ‘youth’, how else could we represent this in our video?

This is the focus group, where we asked questions about our chosen song, and our ideas for our music video.

Response 
From our feedback, we have taken the idea of the dawn till dusk theme with the progression of time. They did like our ideas, and it appealed to them very much, seen as they are teenagers they can relate to our theme of fun. The thing they liked the most was the song and how our concept matched it, with its lively atmosphere and upbeat tune. The improvements they made were to make sure there is enough time to actually film all the locations we mentioned. They agreed with most of our ideas, adding that we might go to some music festivals, in order to get that live music atmosphere which would emphasize our youth theme.

Final music video synopsis

This is the final video synopsis, where we have broken up the lyrics, in order for it to be easier to plan out the music video, as we will know exactly what would happen in each scene. 

Audience profile

This is the typical person that would listen to our artist/group that we are promoting; it will also help me in the process leading up to the music video, as we can visualise what our audience would like, in order to appeal to them, so with their profile considered it would be easier to produce the video.