Andrew Goodwin’s music video conventions

•A relationship between the lyrics and visuals (illustrating, amplifying or contradicting the lyrics)
•A relationship between music and visuals

•A demand from the record company for lots of close-ups of the main artist

•Artist develops their own star iconography in and out of their videos

•Reference to voyeurism (screen within screen, binoculars, cameras…)

•Intertextual references

•Narrative, performance or concept based

•Particular genres may have their own video style and iconography

I will always refer back to Andrew Goodwin's conventions in order to see what our video should contain.